What I Actually Do

I spend most of my time dissecting how search engines interpret page structure, content hierarchy, and technical implementation details. Not from theory—from running tests, monitoring rankings across different configurations, and documenting what produces measurable changes.

The guides here reflect patterns I've verified across multiple sites and industries. I focus on the mechanics: how title tags interact with heading structure, where internal linking creates topical authority, and which schema implementations Google actually uses in search features.

My approach involves controlled testing rather than speculation. When I write about meta descriptions or image optimization, it's based on comparative data from real implementations, not general advice repeated across the industry.